Wilder Group LLC
Innvest: America's Hotel On-Line Superstore
www.innvest.com
This information-packed site for the lodging
industry offers information on franchising,
education, news and jobs. Sponsor-supported
Innvest also provides access to 15,000 hotel-
related vendors, lists properties for sale and
calculates mortgages.
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American Greetings Corp.
www.americangreetings.com
This site features greetings cards, animated
e-mail greetings, flowers, chocolate and stuffed
animals - all of which are sold online. American
Greetings wins new business, much of it from
buyers who are young and male, an all but
written off demographic.
American Heart Association
www.americanheart.org
This site pushes the association's primary
objective: educating the public to help prevent
coronary disease and stroke. Well-designed,
information - rich pages organized for intuitive
browsing also for resources and researchers.
American Society of Composers,
Authors and Publishers
www.ascap.com
ASCAP's main mission is protecting songwriters'
rights, but the comprehensive song database
accessible through its Web site helps fans as
well as musicians learn what property belongs
to which artist. The site offers useful career
advice to composers, musicians, authors and
publishers.
Apple Computer Inc.
www.apple.com
The computer maker's Web site offers software
downloads, product and retail information and
customer support. With about 80,000 pages
and 40 million page views a month, its web
presence has taken a big bite out of the tradi-
tional labor-intensive customer service process.
Ask the Builder
www. askbuild.com
This online home improvement center main-
tained by syndicated columnist Tim Carter
houses columns and other resources for do-it-
yourselfers. Carter, who reports 30,000 page
views a month, also sells products and services
online. Ads quickly repaid his startup costs.
Cable-Satellite Public Affairs Network
(C-Span)
www.c-span.org
The cable network, famous for its beginning-
to-end event coverage, expands to the Web.
Some content supplements TV coverage, such as
program schedules and text of Supreme Court
decisions. Other features include RealAudio
speech clips and a Congressional glossary.
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Cisco Systems Inc.
Cisco Connection Online
www.cisco.com
The site remains a model for customer self-ser-
vice, saving the company between $250 million
and $400 million this year in paper, distribu-
tion and employee costs. Fifty-five thousand
registered users help themselves to software
patches and advice on the Web rather than
phoning Cisco's customer service center.
CMHC Systems Inc.
Mental Health Net
www.cmhc.com
Targeted to consumers and mental-health pro-
fessionals, this searchable clearinghouse has
6,000 resources. Daily, 5,000 visitors browse
the site's news stories, journal articles, discus-
sion forums, surveys, glossaries and referral di-
rectories, according to sponsor CMHC Systems,
which specializes in mental health-care IT.
Computer Curriculum Corp.
CCCnet
www.cccnet.com
CCCnet helps teachers integrate Internet pro-
jects into their curriculum. The subscription-
based site also promotes the growth of online
educational communities for both teachers and students.
Destination Florida LLC
www.goflorida.com
A standout among regional tourism sites, Desti-
nation Florida offers sightseeing information,
vacation packages, and online ticketing and ho-
tel-booking capabilities. Traffic increased more
than 1,200 percent in the first year.
Drive Inc.
Landings
www.landings.com
Dozens of close-knit conferences and access
to federal databases and aviation news keep
aviation fans coming back to this free,
advertising-supported site.
Duke University Special Collections Library
The Digital Scriptorium
scriptorium.lib.duke.edu/scriptorium
The Digital Scriptorium redefines the role of the
academic library by publishing and linking rare
historic documents from ancient Egyptian
scrolls to Civil War diaries. Far more people
visit the Scriptorium's Web pages than its
physical building.
Eastman Kodak Co.
www.kodak.com
In addition to offering some of the Web's most
glorious graphics, Kodak's site posts event and
contest schedules, reports on new technologies
and provides picture-taking advice on topics
such as choosing film and preventing ugly
pictures. Call it building the brand, beautifully.
Fairfax County (Va.)
www.co.fairfax.va.us
At this busy civic site, visitors can apply for jobs,
get library cards, report missing animals, contact
elected officials, reserve tennis courts, get con-
tract bidding information, catch up on missed
meetings, see real-time traffic reports and
download the county budget in Adobe Acrobat.
Federal Express Corp.
www.fedex.com
The package-delivery service sets standards for
customer service online as well as offline. Cus-
tomers can use the Web site to track packages,
find more than 42,000 drop-off locations, request invoice adjustments and download
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