Recently, PKF, a nationally respected hospitality consultant, conducted a sample of more than 200 mid-priced hotels which revealed the over 52% of there 5 respondents were using the Internet. "This is an astonishing piece of information, considering that less than two years ago few hoteliers were even on line," said Deirdre Murphy, president of Innvest: America's Hotel On-line Superstore. "Using the Internet is no longer a nice-to-do, it's a need-to-do."
Innvest, a popular lodging industry Web site that is a useful cyberspace interactive meeting place for hoteliers and product / service providers, was recently judged among the top 100 commercially useful Internet and intranet sites in a survey conducted by WebMaster Magazine, who called Innvest one of the Best and Busiest sites it had reviewed. Award-winning sites are featured in the magazine's special edition, the WebMaster 50/50 issue.
The WebMaster 50/50 awards program recognized innovative Internet and intranet development efforts. The award is given to 50 Internet and 50 intranet sites that use the Net to meet business objectives. WebMaster editors judged nearly 900 nominated sites based on which organizations use the Web to open new markets and expand existing ones, manage information, and / or maintain cost-effective interactions. "The significance of the WebMaster 50/50 award is that it provides our lodging industry browsers and members with the comfort of knowing that Innvest is on the right track and that Internet industry leaders confirm it," commented Murphy. "Winning this award puts us in very heady company. Further, of the 50 Internet site winners, Innvest was one of only 10 that were especially recognized as the Best and the Busiest - sites that looked good and worked hard."
Innvest's mission is to be a centralized lodging industry Web site so people may easily connect with each other in order to facilitate doing a wide range of transactions - including buying hotels, locating financing, soliciting a franchise, searching for product and service providers, employment opportunities, trade / association information, and posting of needs in a "wanted" section. Innvest currently has over 300 hotels for sale on line.
According to WebMaster Magazine's publisher and editor in chief, Lew McCreary, "These award winners anticipate and adapt to the flow of the mercurial Web, trying not just to go with it but managing to stay out in front. They most clearly represent the benchmarks of business excellence on the Web. The Real champions of the WebMaster 50/50 are sites that look good and work hard. Web sites such as Innvest are the best and busiest destination sites. They are places to go to do something, learn something and save time. They are increasingly becoming critical points of interaction."
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