
Innvest: Americas Hotel On-Line Superstore sm
Announces Internet
Marketing Agreement With HBI
New York, NY (May 13, 1996) -Innvest: Americas Hotel On-Line Superstore sm today
announced that the Hotel Brokers International (HBI) has voted to endorse
Innvest as its official Internet Web home. HBI, which is the oldest and largest
association of hotel brokers in the United States, is recommending its member
brokers immediately place their hotel listings and broker home pages at one
central Internet site (http://www.innvest.com). The site was opened for business
on May 1, 1996
"We see the Innvest site as a first class, interactive, cutting edge location
that will, over time, draw increasing numbers of prospective buyers who are
looking to purchase hotels," says HBI's Marketing Director. "It
represents what every real estate person accepts as a credo, that being the
importance of location, location, location. Where you set up shop in cyberspace
is a vital consideration."
HBI first learned of Americas Hotel On-Line Superstore in January of this year
at its annual meeting in Newport Beach, California, where it was unveiled by its
site developers to the associations Board of Directors. Subsequent to a review
and recommendation by HBIs Technology Committee, the associations Board has
unanimously voted to encourage its 150 members to place their hotel property
listings at this central cyberspace location.
"Being a hotel brokerage association, we recognize the importance of a
first-class location. The Innvest site provides us with a visible interactive
location where our potential customers can visit and view our listings," said
HBI Executive Director Bob Kralicek.
"We are confident our broker members clients and customers will be well served by
having their properties marketed online, world-wide, 24 hours a day," continued
Kralicek. "A commercial Web presence for the entire lodging industry, such as
Americas Hotel On-Line Superstore @ http://www.innvest.com., is in everyones best
interest. We choose to use this site because of its many technologically superior
aspects. It even has a mortgage calculator where the user can go on line and
quickly download various amortization schedules."
It is expected that more than 250 hotel businesses for sale will soon be
available for national and international review by interested customers at
Innvest.
"This will go far toward expanding the lodging property offering process and,
possibly, change the very nature of how hotels are offered for sale," averred
Innvest partner Jeff Wilder.
"Cyberspace offers a convenient and effective way to change the hotel real estate
offering process from a fishing expedition toward a more coherent information
sharing approach," said Innvest partner Deirdre Murphy, an award-winning hotel
broker. "It casts the bread upon the water, so to speak, and allows buyers to
self-screen themselves after reviewing a great deal more initial information on a
hotel investment than could affordably be initially provided through the print
medium," she said.
The site is open to all lodging industry advertisers who wish to reach hotel
entrepreneurs and executives with their products or services. A portion of
"Innvests" profits will be donated to the Educational Institute of the American
Hotel & Motel Association.
Innvest is a centralized Lodging Industry Internet location that allows people to
more easily connect with each other in order to successfully complete a variety
of desired transactions. The browsers goals may range from buying and selling of
hotels to locating products, services, franchise information, financing,
employment opportunities, trade association information and industry news. Its
goal is to be a Cadillac site at Chevrolet prices so that everyone in the
industry is able to market their goods and services to the entire world at a
reasonable price.
For more information,
please contact:
Deirdre Murphy 212 541 4545
President of Innvest
Copyright © 1998. All rights reserved.
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